Car of our dreams just got even better!! #Lamborghini has now introduced the world’s fastest SUV #Urus. #CatchItFirst #FirstCrush #SinceWeMadeItPossible

OVERVIEW

A super sports car soul and the functionality typical for an SUV: this is Lamborghini Urus, the world’s first Super Sport Utility Vehicle. Identifiable as an authentic Lamborghini with its unmistakable DNA, Urus is at the same time a groundbreaking car: the extreme dimensions, the pure Lamborghini design and the outstanding performance make it absolutely unique. Urus’ distinctive silhouette with a dynamic flying coupé line shows its super sports origins, while its outstanding proportions convey strength, solidity and safety. Urus’ success factors are definitely the design, the driving dynamics and the performance. All these features allowed Lamborghini to launch a Super Sport Utility Vehicle remaining loyal to its DNA.

EMOTION

A distinct Lamborghini engine sound, coupled with traits of a sports car and SUV, provide the driver with a uniquely emotional experience. With its strong personality, pure design and absolute sportiness, Lamborghini Urus is one of a kind. The world’s first Super Sport Utility Vehicle is easy, safe and fun to drive, thanks to its ANIMA (Adaptive Network Intelligent MAnagement) Selector that delivers pure driving emotions and new specific settings for the best driving dynamics. Urus is both a versatile car with a perfect suitability for everyday driving, and a real Lamborghini with its distinct engine sound and high performance.

EXTERIOR DESIGN

Lamborghini Urus has a cutting-edge, distinct and streamlined design with multiple souls: sporty, elegant and off-road. Its muscular surfaces make it appear strong and self-secure, while the mixed tires allow a luxury super sports car look. All the surfaces are designed with a clear attention to functionality. Some Lamborghini details and iconic shapes can be immediately recognized at first glance, such as the “Y” and the hexagon elements, the front bonnet with center peak and the cross lines on rear door. The extreme proportions and the single silhouette line make Urus a real Lamborghini. Furthermore, its proportions are unique since it is the lowest SUV on the market. Urus design took inspiration from the heritage of the LM002 in regard to the power dome showing the position of the engine and the significant diagonal lines, while the frameless doors recall the iconic Gandini line.

In the Lamborghini Urus interior, luxurious Italian craftsmanship meets state-of-the-art technology. The aeronautic design and the driver-oriented instrument concept with three TFT screens (one for the instruments, one for infotainment and one for comfort functions and virtual keyboard with hand-writing recognition) put the driver’s needs at the forefront and make the overall experience more comfortable and enjoyable. The dashboard architecture follows the “Y” theme inspired by iconic Lamborghini models. The interior can be customized to be more elegant or more sporty, through the selection of different kinds of colors and materials, such as: natural leather, Alcantara®, wood finish, aluminum or carbon – with the option for further sophistication on select materials through contrast stitching or Q-citura. Urus features the largest range of options ever presented on a Lamborghini , with multiple souls converging to create a unique vehicle. Furthermore, Lamborghini Urus is the first five-seater super sports car.

Lamborghini Urus is equipped with state-of-the-art of vehicle dynamics technology. It provides the most comprehensive standard driving dynamics equipment in the SUV segment. Urus ensures the best performance in every situation while also attaining the best weight-to-power ratio in the entire SUV segment, mainly thanks to its best-in-class driving dynamics with an outstanding and completely adaptable package: 4-wheel-steering, 4-wheel-drive system with active rear torque vectoring, adaptive air suspension with active dampers, a roll stabilization system with continuous and immediate response, carbon ceramic brakes and mixed tires.

ENGINE & TRANSMISSION

Lamborghini Urus integrates a V8 bi-turbo engine with a maximum power output of 478 kW / 650 HP, the best weight-to-power ratio on the SUV market. For this reason, Urus’ performance level is unrivalled. The 8-gear automatic transmission, together with the permanent 4-wheel drive system with active torque vectoring, enable the driver to perform exceptionally on every occasion and in every situation. Urus can be enjoyed whether in the city, on the racetrack, on a snowy mountain, on gravel country roads or in the desert. The torque is directed mainly to the rear axle, so that the general dynamic behavior is sport-oriented.

SAFETY & ASSISTANCE SYSTEM

Lamborghini Urus is a versatile car in which the latest technologies offer an unparalleled level of everyday usability. It is set up with the latest safety and driving technology systems that can be tailored to different customers’ needs. Urus is easy and safe to drive: it ensures maximum comfort and safety at 360° for city driving and long trips. An array of features makes the drive very comfortable, and great attention has been given also to the rear passengers’ comfort. There are two ADAS (Advanced Driver Assistance Systems) packages: “Urban Road” and “Highway”. They contain new, innovative and intelligent assistance and safety systems enabled to suit individual driving preferences.

ANIMA

What really makes Urus a true Lamborghini is the electronic platform that controls the systems and radically transforms its dynamic behavior, taking the driver experience to another level. The ANIMA Selector is the secret of Lamborghini driving dynamics, the key command to choose the desired setup. The vehicle adapts according to the driving mode selected. There are three on-road modes: STRADA for easiness of driving, comfort and safety; SPORT for agility, responsiveness and fun to drive; CORSA for precision and maximum performance. The three off-road modes enhance the Urus performance even more: NEVE ensures ease and safety even on slippery surfaces; TERRA ensures comfort and ease in off-road conditions; SABBIA is perfect for sandy surfaces. Finally, the EGO mode enables the driver to redefine the vehicle’s dynamics according to preferences and needs in terms of steering, suspension and traction.

TECHNOLOGY & INFOTAINMENT

Lamborghini Infotainment System III (LIS III) provides astonishing technological comfort including two intuitive touchscreens with haptic feedback and a total of three innovative high-definition displays. In the cockpit, their representations and icons change according to each driving mode selection. A high quality of usability is also guaranteed by an up-to-date multi-connection concept, thus enhancing productivity and entertainment. A highlight is the advanced 3D surround Bang & Olufsen sound system ensuring the best travelling experience for front and rear passengers, by providing a detailed sound in the entire car with its 21 loudspeakers and a power output of 1700 Watts.

DRIVETRAIN & CHASSIS

Urus is equipped with state-of-the-art of vehicle dynamics technology and features excellent adaptive technologies for every situation and road condition: 4-wheel drive system with active rear torque vectoring, 4-wheel steering, adaptive air suspension, electromechanical active roll stabilization system with continuous and immediate response and CCB (Carbon Ceramic Brakes), offering the best braking performance in the SUV segment. This unique technical package is fully managed by the ANIMA Selector and gives Urus the outstanding driving dynamics and handling of a pure Lamborghini.

DRIVING DYNAMICS

Lamborghini Urus is equipped with state-of-the-art of vehicle dynamics technology. It provides the most comprehensive standard driving dynamics equipment in the SUV segment. Urus ensures the best performance in every situation while also attaining the best weight-to-power ratio in the entire SUV segment, mainly thanks to its best-in-class driving dynamics with an outstanding and completely adaptable package: 4-wheel-steering, 4-wheel-drive system with active rear torque vectoring, adaptive air suspension with active dampers, a roll stabilization system with continuous and immediate response, carbon ceramic brakes and mixed tires.

ENGINE & TRANSMISSION

Lamborghini Urus integrates a V8 bi-turbo engine with a maximum power output of 478 kW / 650 HP, the best weight-to-power ratio on the SUV market. For this reason, Urus’ performance level is unrivalled. The 8-gear automatic transmission, together with the permanent 4-wheel drive system with active torque vectoring, enable the driver to perform exceptionally on every occasion and in every situation. Urus can be enjoyed whether in the city, on the racetrack, on a snowy mountain, on gravel country roads or in the desert. The torque is directed mainly to the rear axle, so that the general dynamic behavior is sport-oriented.

SAFETY & ASSISTANCE SYSTEM

Lamborghini Urus is a versatile car in which the latest technologies offer an unparalleled level of everyday usability. It is set up with the latest safety and driving technology systems that can be tailored to different customers’ needs. Urus is easy and safe to drive: it ensures maximum comfort and safety at 360° for city driving and long trips. An array of features makes the drive very comfortable, and great attention has been given also to the rear passengers’ comfort. There are two ADAS (Advanced Driver Assistance Systems) packages: “Urban Road” and “Highway”. They contain new, innovative and intelligent assistance and safety systems enabled to suit individual driving preferences.

ANIMA

What really makes Urus a true Lamborghini is the electronic platform that controls the systems and radically transforms its dynamic behavior, taking the driver experience to another level. The ANIMA Selector is the secret of Lamborghini driving dynamics, the key command to choose the desired setup. The vehicle adapts according to the driving mode selected. There are three on-road modes: STRADA for easiness of driving, comfort and safety; SPORT for agility, responsiveness and fun to drive; CORSA for precision and maximum performance. The three off-road modes enhance the Urus performance even more: NEVE ensures ease and safety even on slippery surfaces; TERRA ensures comfort and ease in off-road conditions; SABBIA is perfect for sandy surfaces. Finally, the EGO mode enables the driver to redefine the vehicle’s dynamics according to preferences and needs in terms of steering, suspension and traction.

TECHNOLOGY & INFOTAINMENT

Lamborghini Infotainment System III (LIS III) provides astonishing technological comfort including two intuitive touchscreens with haptic feedback and a total of three innovative high-definition displays. In the cockpit, their representations and icons change according to each driving mode selection. A high quality of usability is also guaranteed by an up-to-date multi-connection concept, thus enhancing productivity and entertainment. A highlight is the advanced 3D surround Bang & Olufsen sound system ensuring the best travelling experience for front and rear passengers, by providing a detailed sound in the entire car with its 21 loudspeakers and a power output of 1700 Watts.

DRIVETRAIN & CHASSIS

Urus is equipped with state-of-the-art of vehicle dynamics technology and features excellent adaptive technologies for every situation and road condition: 4-wheel drive system with active rear torque vectoring, 4-wheel steering, adaptive air suspension, electromechanical active roll stabilization system with continuous and immediate response and CCB (Carbon Ceramic Brakes), offering the best braking performance in the SUV segment. This unique technical package is fully managed by the ANIMA Selector and gives Urus the outstanding driving dynamics and handling of a pure Lamborghini.

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