Article courtesy Tech2
Sony Ericsson has finally launched the much awaited Xperia X10, Xperia X10 mini, Xperia X10 mini pro, Vivaz, and Vivaz pro in India.
The new portfolio also introduces a new UX platform that creates a unique Sony Ericsson user experience by combining best-in-class entertainment features with signature applications, unrivalled integration of social media services and a rich graphical user interface. Among the many new features, the new phones introduce signature applications like Mediascape and Timescape that lets consumers organise everything in their phone in an intuitive way.
Sony Ericsson has also partnered with regional and local content and application providers to deliver the latest in entertainment content for consumers. Highlighting one such exclusive partnership, Mr. Ishizuka said, “We have a signed a regional partnership with MTV, whereby the Xperia X10 users will have exclusive access to the MTV application that will provide them news feeds and other updates from the channel.”
Sony Ericsson is also partnering with content and application providers to deliver the latest in entertainment content for consumers. This includes players such as Hungama, MTV India, UTV, Shemaroo, Electronic Arts, Indiagames, and Disney mobile among others, who will come together with the mobile phone brand to offer content and applications to Sony Ericsson users in India.
The Vivaz Pro adds a QWERTY keyboard to the touch screen offering to deliver a user experience optimized for messaging and entertainment. Like it’s big brother Vivaz, the Vivaz Pro also allows consumers to produce and broadcast their best experiences in HD video, viewed on the 3.2″ 16:9 wide touchscreen.
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